Impact report 2026

The Inclusive Alpha Playbook, Part I

At Ada Ventures, we believe the most ambitious ideas can come from anywhere. Yet too many exceptional founders remain overlooked by traditional venture capital. Our investment philosophy, Inclusive Alpha®, is built on finding and backing overlooked founders to unlock opportunities, drive financial performance and create meaningful impact.

Our second Impact Report, The Inclusive Alpha Playbook, Part I, shares our progress since 2024, what we've learned and how we're building a more inclusive venture capital industry.

Download our report
Alpha graphic

In our first impact report in 2024, we set out two goals: to invest £100 million into companies that improve the lives of 100 million people by 2030, and to catalyse a more inclusive venture industry.

Two years on, the number of lives improved by our portfolio has grown from >5 million to 22.3 million, a 4.5-fold increase. 75% of the capital deployed across Funds I and II sits in companies rated high or medium impact. Six years into investing, we remain astounded by our founders and their dedication to improving the lives of others. They are building companies that enable education for underserved groups (Medly AI, Gizmo), medical diagnostics & management for conditions that are common but under-researched (JunoBio, Otoimmune), and doing the unglamorous materials and supply-chain work that decarbonisation actually depends on (MatNex, Low Carbon Materials). Section I Chapter 1 of this report shows you a snapshot of these founders in our portfolio.

We are thrilled that our work on a more inclusive ecosystem is starting to bear fruit too. Only 8% of UK VC funding in 2025 went to all-women founding teams, and studies show that more women on the investment committee means more women get funded. Section II dives deeper into our systems change work and looks at how our Ada Angel program contributed to the success of two diverse emerging managers in our community in raising their first funds. We still have a long way to go, but we are excited to see what happens when these exciting new managers start to deploy funds.

Underpinning all of this work is Inclusive Alpha, the investment philosophy we launched in October 2023: read Section I to see how we continue to refine our ways of sourcing inclusively (Chapter 2), selecting with de-biased methods (Chapter 3), and meeting founders where they are in their lives with childcare support (Chapter 4).

AI is changing the way we live and work in front of our eyes. When we were building Deck Genius (deckgenius.ai), our free tool giving founders instant feedback on their decks, we found in our beta testing that it was scoring all-women founding teams more harshly on their financials than all-men founding teams. We rectified it quickly, but instances like these are why we keep banging the drum for inclusion. The way we invest today directly shapes the technologies that get built for the future, and our role is to find the founders who will build them responsibly, especially for those who are overlooked and underserved.

Part of our ambition is to create a playbook for how venture capital could be done differently, inclusively. This report is the first instalment. We hope it helps you to embed inclusion in your own context.
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Check and Matt, Co-founders, Ada Ventures

Thank you to Nina Slingsby at OAHA and Jezz Brown, social mobility researcher at Manchester University, who were central to making this report come to life, Section II in particular; to Sarah Hesz, COO at Bubble, whose insight on childcare provision for entrepreneurs has been invaluable; and to our team, venture partners and steering group for their unwavering dedication to our mission. Above all, thank you to our founders, LPs, Scouts and Angels who are the reason any of this impact exists at all.

Thank you for reading our second impact report.
Xun Ning Choong, Head of Operations and Impact

By 2030, our impact goals are to:

Catalyse the VC industry
to make it more inclusive for all

Invest £100m in companies that improve the lives of 100m people

What's inside the report?

Our 2026 Impact Report explores how Inclusive Alpha® is driving measurable impact, opening doors for overlooked founders and helping reshape venture capital.

Section I

Our Inclusive Alpha® Investment Strategy

Chapter 1

Our Portfolio's Impact
How our founders are improving millions of lives and driving progress towards our 2030 goals.

Chapter 2

Sourcing
How we find exceptional founders beyond traditional VC networks.

Chapter 3

Selection
How we're reducing bias and making better investment decisions.

Chapter 4

Support
How practical support, including childcare, helps founders thrive.
Section II

Our Systems Change Work

Chapter 1

The Ada Angels Program
How we're empowering a more diverse generation of angel investors.

Chapter 2

Emerging Managers
& Inclusive Alpha
How we're helping underrepresented fund managers access capital and opportunities.

Chapter 3

The Inclusive Alpha
Founders Report
What our research reveals about founder communication styles and bias in VC.
Section III

What's Next

Our priorities for the next two years and how investors,
LPs and policymakers can help build a more inclusive industry.

Our 2024-2026 impact at a glance

From 5 million to 22.3 million lives reached in two years

Illustrative path to reaching our 100m people goal

As pre-seed investors, our investment is made ±10 years before companies reach scale.
To reach our 100m ‘lives improved’ goal, we have to increase our portfolio’s reach by 1.5x per year.

~£22k

value of founder time returned as a result of our childcare product.

8,900

decks received free, instant feedback on deckgenius.ai, our de-biased AI toolfor founders.

2 (so far)

diverse emerging managers in our ecosystem funded by the ecosystem (see Section II).

75%

of capital deployed is invested in companies rated high or medium impact.

Ada Ventures' Angels Programme

The Ada Angels programme was launched to diversify the angel investing community.

We started the Ada Angel programme to change the status quo: 86% of angel investors in the UK are male (2026) and 86% also identify as White (2020). This lack of diversity at the earliest stages of investing has a direct effect on the type of companies that get funded. On average, 40% of investments made by women Angel investors were into companies led by all-women or mixed gender founding teams. This in turn affects the pipeline of companies that are able to pitch to institutional venture funds, including pre-seed funds like Ada Ventures. The Angel programme was designed to provide capital and training to individuals to start angel investing. These individuals are usually active operators in tech, or are leaders of underrepresented groups of entrepreneurs.

So far, 6 of the Ada Angel investments have gone on to receive further investment from Ada Ventures.

40% of Angels are actively raising, considering raising, or have joined a VC fund**.

**Of the Angels who responded to our survey. See the Appendix  in the report for methodology.

2020
Cohort 1

UK Pilot

5 Angels from the Ada Scout network £50,000 each to invest.
Training, a peer network of other angels, and 100% of the carry on their own deals.
2023
Cohort 2

UK

20 Angels open, de-biased application process included 5 Angels outside of London.
2024
Cohort 3

Europe Pilot

10 Angels in Denmark.
Included 2 Angels outside of Copenhagen.

The Ada Angels are a diverse group who invested into their communities

Ada Angels based outside London & Copenhagen

Invested in founders based outside of London or Copenhagen*

Hear from our Angels

“It’s not the biggest amount of money in the world... [but you tell the founder] ‘I’m gonna give you an early backing’. And I think that that was a big catalyst to helping to raise the rest of the round.”
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Joe Shamash

Bruce Walker

UK (Edinburgh) Angel Cohort 2023
“The [Ada Angel] programme fundamentally changed the level at which I can support my community...It has also changed the nature of my network in a way that directly benefits my community.”
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Ken Cooper

Izzy Obeng MBE

UK Angel 2023 Cohort
“I got so much confidence. And the confidence was not just confidence in being able to invest, but that... I can do things, and I can make things happen. It spread out to a lot of different areas for me.”
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Tamara Savic

Charlene Putney

European Angel 2024 Cohort

“I identify as Aarhus-based, so not Copenhagen. Just having me represent Ada has a legitimacy to another venture fund being in this town.”
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Dr Catherine Martin

Katja Meyer

European Angel 2024 Cohort

Download our 2026 Impact Report

The Inclusive Alpha Playbook, Part I

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Ada Ventures Impact Report Cover