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Our Mission

We find and fund extraordinary talent building breakthrough ideas for the hardest problems we face. We invest across climate, economic empowerment and healthcare & ageing.

A breakthrough idea is a sudden, dramatic, and important discovery or development.

We will support and push you to build global businesses from day one, with our team in the US and access to experts to scale your company and impact.

Foundational Capital
  • We are there at the start, which is usually post-product, pre-revenue.
  • We are a pre-Series A investor with a first cheque of £250,000-£500,000.
  • We invest in UK technology companies with global ambitions.
  • We support founders solving the world's biggest challenges with technology.
Portfolio

We're proud investors in an ever-growing group of bold ideas.

Fund 1 - the following investments have been made from our first fund:

Fund 0 - whilst raising our first institutional capital, we invested as angels and via a syndicate:

Team

Check and Matt founded Ada Ventures on the belief that great founders can come from anywhere. They are supported by Xun and Diarra as part of a senior leadership team.

  • Check started her career in marketing before pivoting to venture. She loves customer-centric companies that build communities and focus on the user. Her objective in life is about creating opportunities for people to realise their full potential. Check is a co-founder and CEO of non-profit Diversity VC.

    Check Warner
    Partner
  • Matt has been a VC in the US and UK for over 10 years. Matt loves early-stage investing for its power to bring ideas and dreams to life, to help start the journey. Matt is passionate about mission-driven founders, and his core belief is that anyone can be a someone.

    Matt Penneycard
    Partner
  • Xun started her career as a funds lawyer before making the move into VC as Ada’s Head of Ops. She is inspired by how good ideas, acted on intentionally, can lead to big impact, no matter where the ideas come from. She loves to support small teams in building on these ideas and bringing them to life.

    Xun Ning Choong
    Head of Operations
  • Diarra is an experienced operator having spent nearly 10 years executing best in class support services for founders and directors from UK growth companies. Previously he was a Venture Partner at Ada Ventures, Head of Ventures at a social venture builder and is a former scout at an early stage VC fund.

    Diarra Smith
    Head of Portfolio and Brand

The ADA Ventures Team. From left to right, Check Warner, Xun Ning Choong, Diarra Smith, Matt Penneycard

The core Ada Ventures team in front of the Difference Engine No.2, designed by Charles Babbage at the Science Museum, London, UK

Open Investment

We are open to the possibility of ideas, from anywhere.

We seek out founders who are open to the boundless possibilities of their ideas.

We believe in working in a truly open and fair way.

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Ada’s Angels - First Cohort

These are the 5 Ada’s Angels from our first cohort. Please click on their pictures below to find out more about them!

  • Arfah is the co-founder of Muslamic Makers, a community of Muslim changemakers working in and around the technology scene.

    Interested in tech for good, community, edtech, fintech, healthtech, womentech and the muslim economy space.

    startups@arfahfarooq.com

    Arfah Farooq
    Angel Investor
  • Ash Phillips is the founder of Yena, a global community for startups, which provides accelerator-like business benefits by subscription.

    Looking for innovative companies in the b2b SaaS and gaming spaces, powered by communities with brilliant brand & design experiences.

    ash@joinyena.com

    Ash Phillips
    Angel Investor
  • Anjel is the Founder of Iranian Women’s Association, the first and only UK-based association for Iranian women with a mission to inspire, educate and connect those women.

    If you’d like to pitch to Anjel, please use this form

    anjel.ashman@gmail.com

    Anjel Noorbakhsh Ashman
    Angel Investor
  • David is a Director at Foundervine, a social enterprise that specialises in digital start-up and scale-up acceleration programs for diverse founders.

    Interested in fintech, community-powered tech, and start-ups positively impacting society led by diverse founding teams.

    david@foundervine.com

    David Fisayo
    Angel Investor
  • Nicole is CEO of Black Girl Fest, a platform dedicated to Black women, girls and non-binary people.

    Interested in community powered businesses, consumer brands (beauty, tech, creative industries) and supporting black women founders.

    crentsilnicole@gmail.com

    Nicole Crentsil
    Angel Investor
Ada’s Angels - Second Cohort

Applications are now open for the second cohort of Ada's Angels. We are looking for 20 Ada's Angels

Applications will be reviewed on a rolling basis. For more information on what we are looking for, the application process and the expected commitments of an Ada's Angel, please click here.

Scout Community

We currently have ±100 scouts, all of whom are involved in an underrepresented community. They help us to access diverse founders and are incentivised through a cash payment and longer term carry-linked payment.

Applications for Ada’s scout programme are currently closed and will reopen in Q1 2023.

Tools & Resources
  • What We're Looking For

    You don't need a 'warm introduction' to speak to us.

    We've published our thesis here so you know exactly what we'll be looking for.

  • Venture is Not the Only Option

    We don't think Venture Capital is right for every business.

    We've written a guide for founders on the various funding options which you can read here.

  • Resources

    Download the Diversity VC and Atomico Guide to building a diverse and inclusive company.

  • We're Here to Help

    To talk to us about fundraising, please complete this short form covering team, market and product.

Find Us

Ada Ventures, London office

  • United House
  • 9 Pembridge Road
  • Notting Hill
  • London
  • W11 3JY

Ada Ventures, Bristol office