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Our Mission

We find and fund extraordinary talent building breakthrough ideas for the hardest problems we face. We invest across climate equity, economic empowerment and healthy ageing. A breakthrough idea is a sudden, dramatic, and important discovery or development.

We believe a commitment to backing ‘alpha’ ideas and founders can coexist with a commitment to inclusion, with the latter actively improving the former. This approach, which we are calling “Inclusive Alpha®”, describes an investment strategy's ability to beat the market using funds derived from an inclusive infrastructure and investing approach.

Inclusive Alpha doesn’t just focus on the diversity of founding teams that receive investment, it covers the ‘end to end’ of Ada’s investment process and philosophy - from our team, to how we find founders, select investments, support founders after investment and the underlying investment strategy.

Foundational Capital
  • We are there at the start, which is usually post-product, pre-traction.
  • We are a pre-Series A thesis driven investor with a first cheque of £250k to £750K (pre-seed) or £1mn to £1.5mn (seed).
  • We invest in UK technology companies across climate equity, healthy ageing and economic empowerment.
  • We support founders building breakthrough ideas for the hardest problems we face.
Portfolio

We're proud investors in an ever-growing group of bold ideas.

Fund II - the following investments have been made from our second fund:

Fund I - the following investments have been made from our first fund:

Fund 0 - whilst raising our first institutional capital, we invested as angels and via a syndicate:

Team

Check and Matt founded Ada Ventures on the belief that great founders can come from anywhere. They are supported by Xun and Diarra as part of a senior leadership team.

  • Check started her career in marketing before pivoting to venture. She loves customer-centric companies that build communities and focus on the user. Her objective in life is about creating opportunities for people to realise their full potential. Check is a co-founder and CEO of non-profit Diversity VC.

    Check Warner
    Partner
  • Matt has been a VC in the US and UK for over 10 years. Matt loves early-stage investing for its power to bring ideas and dreams to life, to help start the journey. Matt is passionate about mission-driven founders, and his core belief is that anyone can be a someone.

    Matt Penneycard
    Partner
  • Xun started her career as a funds lawyer before making the move into VC as Ada’s Head of Ops. She is inspired by how good ideas, acted on intentionally, can lead to big impact, no matter where the ideas come from. She loves to support small teams in building on these ideas and bringing them to life.

    Xun Ning Choong
    Head of Operations
  • Diarra is an experienced operator having spent nearly 10 years executing best in class support services for founders and directors from UK growth companies. Previously he was a Venture Partner at Ada Ventures, Head of Ventures at a social venture builder and is a former scout at an early stage VC fund.

    Diarra Smith
    Head of Portfolio and Brand
  • Cami started her career in investment banking on the West Coast of the US. She has worked at a London-based PE firm on the investment team and supported founders at a London based start-up accelerator and venture studio. Cami leads on new company investment sourcing, screening and due diligence.

    Camila Zattar
    Investment Associate
Open Investment

We are open to the possibility of ideas, from anywhere.

We seek out founders who are open to the boundless possibilities of their ideas.

We believe in working in a truly open and fair way.

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Ada’s Angels - First Cohort

We launched our first 12-month Ada’s Angel programme in the UK in 2020 with 5 angel investors.

Please click on their pictures below to find out more about them. Our first cohort closed in October 2021 and are no longer deploying capital through the programme.

  • Arfah is the co-founder of Muslamic Makers, a community of Muslim changemakers working in and around the technology scene.

    Interested in tech for good, community, edtech, fintech, healthtech, womentech and the muslim economy space.

    Arfah Farooq
    Angel Investor
  • Ash Phillips is the founder of Yena, a global community for startups, which provides accelerator-like business benefits by subscription.

    Looking for innovative companies in the b2b SaaS and gaming spaces, powered by communities with brilliant brand & design experiences.

    Ash Phillips
    Angel Investor
  • Anjel is the Founder of Iranian Women’s Association, the first and only UK-based association for Iranian women with a mission to inspire, educate and connect those women.

    If you’d like to pitch to Anjel, please use this form

    Anjel Noorbakhsh Ashman
    Angel Investor
  • David is a Director at Foundervine, a social enterprise that specialises in digital start-up and scale-up acceleration programs for diverse founders.

    Interested in fintech, community-powered tech, and start-ups positively impacting society led by diverse founding teams.

    David Fisayo
    Angel Investor
  • Nicole is CEO of Black Girl Fest, a platform dedicated to Black women, girls and non-binary people.

    Interested in community powered businesses, consumer brands (beauty, tech, creative industries) and supporting black women founders.

    Nicole Crentsil
    Angel Investor
Ada’s Angels - Second Cohort

We launched our second 12-month Ada’s Angel programme in the UK in 2023 with 20 angel investors. Our second cohort were seed to series A specialist operators & founders across our three themes: climate equity, economic empowerment and healthy ageing.

Please click on their pictures below to find out more about them. Our second cohort closed in March 2024 and are no longer deploying capital through the programme.

  • Head of Community & Content at Diversity VC, and co-founder at Mangrove Earth, providing affordable and accessible ‘at point of need’ finance for ‘alternative utilities’.

    amina.ahmad5@gmail.com

    Amina Ahmad
    Angel Investor
  • I am the Head of Growth at Flexa, an Ada Ventures portfolio company. Flexa is a company which provides much needed transparency in the job hunting process by verifying companies as truly flexible. Previously, I was Growth Lead at TILLIT, a Growth Coach on the Startup Core Strengths accelerator, and angel investor.

    Beth Carter
    Angel Investor
  • Over the last decade I have built an international education and media company, focused on helping high-impact business scale with purpose. FutureX has formed partnerships with some of the world's most innovative organisations, delivering executive education programmes and events across Europe, Silicon Valley, LA, Chicago, Abu Dhabi, India and China.

    Bruce Walker
    Angel Investor
  • Policy designer, disability rights advocate, ambassador & disabled female founder putting accessibility at the heart of legislation. Co-Founding Director of The Disability Policy Centre think-tank.

    Celia Chartres-Aris
    Angel Investor
  • Christian is an award-winning queer investor & innovator. In his day job, as an Expert at Bain & Company, he leads a team solving the world’s biggest problems with innovation & ventures, underpinned by sustainability. In his gay job, as CEO of i³ investing, he invests in “intersectional incredibles”, notably LGBTQ+ founders.

    Christian Tooley
    Angel Investor
  • CoFounder & CCO of Delio. Wealth manager at UBS & Barclays. Scaling SaaS & Fintech.

    David Newman
    Angel Investor
  • Head of Global at Alloy & an Ada Ventures Angel. Looking to back diverse founders tackling gnarly problems within economic empowerment.

    Edwina Johnson
    Angel Investor
  • Product Leader and Community Builder based in Belfast. A former software engineer, I have volunteered as Director for Women Who Code Belfast since 2018 as well as driving the product vision at low-code startup, Budibase. I am passionate about community and the further empowerment of women through technology.

    Elizabeth Glenfield
    Angel Investor
  • A startup and scaleup operator with a focus on healthtech. I am interested in impact-focused startups, particularly those founded by neurodivergent folks who I believe often have a unique angle from which to attack problems.

    I am always happy to help with finding product-market fit, industry expertise and setting up to scale your venture.

    George Jones
    Angel Investor
  • Izzy Obeng is an entrepreneur and business coach. She is the founder and Chief Executive Officer of Foundervine and sits as a Non-Executive Director for Capital Enterprise. At Foundervine, Izzy leads a consultancy for creating systemic change in entrepreneurship.

    Izzy Obeng
    Angel Investor
  • Former founder turned investor.

    June Angelides, MBE
    Angel Investor
  • An investor in the intersection of climate change solutions and underrepresented groups. Co- founder of ESG innovation consultancy Startup Discovery School who design incubators, accelerators and open innovation programmes for public and private organisations in the U.K. and Africa, who are focused on building startups addressing environmental and social sustainability issues.

    Mandy Nyarko, MBE
    Angel Investor
  • CFO at the investment platform CIRCA5000 & angel investor.

    Michael Tefula
    Angel Investor
  • Oyinkansola runs Niyo, a group of multi-award-winning companies that specialise in using technology to economically empower black women. This organisation currently has three brands: Niyo Hair and Beauty, Niyo Dapp and Niyo Bootcamps.

    Oyinkansola Adebayo
    Angel Investor
  • Pia recently joined Currencies Direct, a growth equity FX and payments platform as their Chief of Staff. Previously, she was the UK Country Manager for Checkout.com and the COO/founding member of Cabin, a mobility and travel startup.

    Pia Hauch
    Angel Investor
  • Co-founder and CTO of greenworkx: a climate edtech startup tackling the green skills emergency by building the skilled trade workforce to deliver net-zero homes and roads.

    Richard NG
    Angel Investor
  • Founder of Open Bionics - an international award-winning robotics company building Iron Man bionic arms for children and adults with limb differences.

    Huge fan of Ada's mission and as an underrepresented founder, I want to start investing in companies with overlooked founders!

    Samantha Payne, MBE
    Angel Investor
  • My background is in renewable energy project finance and I am a founder of a climate data and analytics company in London.

    I want to channel my investment experience in climate as well as women's health to support the next generation of companies from the ground up.

    Sriya Sundaresan
    Angel Investor
  • Co-Founder and CEO of Panintelligence a Secure Embedded Analytics for SaaS vendors.

    Zandra Moore
    Angel Investor
Ada’s first European Angel programme

We launched our first European Angel programme with the launch of 10 investors in Denmark in May 2024. Our third overall cohort are scale-up operators, founders and community leaders.

Please click on their pictures below to find out more about them. The cohort will invest in Danish companies with cheques of 200,000 DKK per investment.

Founders based in Denmark may contact the Danish Angels via our Public Directory.

  • Data scientist and former Director of Data at Too Good to Go.

    Carl Johan Rising
    Angel Investor
  • CEO and Founder of HBCUvc, co-author of "Black Founders at Work" and former scout at Lightspeed Venture Partners.

    Hadiyah Mujhid
    Angel Investor
  • CEO and Co-founder of Butter, superconnector and former Managing Director at Lion & Lion.

    Jakob Knutzen
    Angel Investor
  • Ex-Google, Ex-Meta, co-founder of AI personalisation startup Write With LAIKA, and video game writer.

    Charlene D Putney
    Angel Investor
  • Former COO and CPO at UPCYCL.

    Katja Meyer
    Angel Investor
  • Founder of Even Founders and a former investor at CVC fund.

    Ana Andonovska
    Angel Investor
  • Former Scientific Researcher and Corporate Director, NED Startup Advisor and Co-Founder of ProWoc Denmark.

    Phaedria Marie St.Hilaire
    Angel Investor
  • COO and Chief Engagement Officer at TechBBQ and LGBTQ+ advocate.

    Sam Eshrati
    Angel Investor
  • Scaleup operator and coach with experience helping startups define a path for revenue growth and retention.

    Kathya Singh
    Angel Investor
  • Scaling and GTM expert with experience across UK, Germany, Sweden, USA, and NL. Founding member of Atlas by DecisionMakers network.

    Ellen de Bever
    Angel Investor
Scout Community

We currently have ±100 scouts, all of whom are involved in an underrepresented community. They help us to access diverse founders and are incentivised through a cash payment and longer term carry-linked payment

We are delighted to open our new call for our next cohort of Scouts. Scouts are an integral part of our ambition to drive inclusive investments throughout VC. We would love to hear from you if you think we can meaningfully support your networks of Founders.

For more information on the criteria and application process click here

Click Here to Apply

Ada Ventures Fund I and II Portfolio Founders
Tools & Resources
  • What We're Looking For

    You don't need a 'warm introduction' to speak to us.

    We've published our thesis here so you know exactly what we'll be looking for.

  • Venture is Not the Only Option

    We don't think Venture Capital is right for every business.

    We've written a guide for founders on the various funding options which you can read here.

  • Resources

    Download the Diversity VC and Atomico Guide to building a diverse and inclusive company.

  • We're Here to Help

    To talk to us about fundraising, please complete this short form covering team, market and product.

Find Us

Ada Ventures, London office

  • United House
  • 9 Pembridge Road
  • Notting Hill
  • London
  • W11 3JY

Ada Ventures, Bristol office