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Code of conduct

Contents

Purpose

Scope

Unacceptable Behaviours

Discrimination

Sexual Harassment

Other Unacceptable Behaviours

Reporting and Enforcement

License

Purpose

This is the code of conduct for Ada Ventures.

Our mission is to build a truly inclusive venture capital fund that is open to talent from anywhere, in order to empower entrepreneurs to create globally successful companies.



Our goal is to create a welcoming and inclusive environment for people who share our values of tolerance and inclusivity. To that end, we have adopted this code of conduct in order to support and welcome everyone to our community, particularly members of underrepresented groups, including people of colour, women and non-binary people, sexual minorities including gay, lesbian, trans, bisexual, and asexual people, disabled people, neurodivergent people, marginalised religious groups, parents and caregivers, and those from lower socio-economic backgrounds (“Underrepresented Groups”).



We recognise that the power relationship between investors and the people they may invest in is heavily weighted in favour of the investor, similar to the employer/employee or teacher/student relationship, even when no investment has been made (yet). As such, we are especially aware of the potential for abuse or harm by the more powerful person, the investor or anyone who influences the investment decision. We encourage investors to take into account this imbalance of power in all of their interactions with founders and be especially careful to avoid using their power to coerce the founder, intentionally or unintentionally.

Scope

We expect everyone closely associated with Ada Ventures to abide by this code of conduct, i.e.: the general partners, employees, venture partners and people who are working with Ada Ventures and are informed of this Code of Conduct as part of that relationship. This code of conduct applies to all of these people in any setting associated with Ada Ventures, including offices, work events, social outings, conferences, homes, lodging, phone calls, video conferences, emails, chat, social media, blogs, or other online communication. Ada Ventures may take action against a person based on other information or behaviour outside the community if, in our judgement, there is an unacceptable risk to its membership from that person.

Unacceptable Behaviours

Discrimination

Comments or behaviour that discriminates against, stereotypes, or harms members of Underrepresented Groups.

Sexual Harassment

Sexual harassment means any unwanted, unwelcome or uninvited behaviour of a sexual nature which a reasonable person in the circumstances would find humiliating, intimidating or offensive. Sexual harassment doesn’t have to be repeated or ongoing. Sexual harassment takes many forms, from sexual comments to actual physical violence.

Other Unacceptable Behaviours

Attempts to circumvent or weaken this code of conduct or its purpose including deliberately acting in a manner that’s against the spirit of this code of conduct.

Reporting and Enforcement

We strongly encourage everyone to report any violations of this code of conduct in writing to the Code of Conduct Committee. We expect people in positions of power to be especially conscientious in reporting any violations they see, with the consent of the person involved, as they are less vulnerable to retaliation or pressure than people with less power.

Community members can report violations by email to operations@adaventures.com

The code of conduct committee consists of:

  • Francesca Warner, Partner of Ada Ventures and co-founder & CEO of Diversity VC
  • Matt Penneycard, Partner of Ada Ventures
  • Ed Zimmerman, member of the Steering Group for Ada Ventures and Limited Partner in Ada Ventures

If the person who violated the code of conduct is on the committee, they will recuse themselves from handling that report.



We aim to acknowledge reports within 2 business days, and to complete handling a report within 10 business days unless otherwise notified.

Actions we may take in response to a report include:

  • Nothing
  • Verbal warning
  • Temporary ban from certain spaces or forums
  • Permanent ban from certain spaces or forums
  • Removal of responsibilities (e.g. replacement of the investor director or board observer from the board)
  • Termination of employment
  • Report to legal authorities

We strive to protect reporters or targets from retaliation whenever possible.

License

This code of conduct is licensed CC Zero. We would like to give credit to the authors of the original code of conduct from which this is adapted: Blackbird Ventures, Startmate, Airtree, Squarepeg, Rampersand, Blue Sky Venture Capital and Frame Shift Consulting LLC.

UPDATED OCT 2025

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Ada Ventures London, United House, 9 Pembridge Road, Notting Hill, London, W11 3JY. Ada Ventures Bristol, 17 Berkeley Square, Bristol, BS8 1HB. Ada Partners LLP is a limited liability partnership registered in England and Wales under number OC423404, with its registered office at United House, 9 Pembridge Road, Notting Hill, London, W11 3JY. Ada Partners LLP is authorised and regulated by the Financial Conduct Authority with firm reference number 814738.

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Team

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FAQ

Ada Ventures London, United House, 9 Pembridge Road, Notting Hill, London, W11 3JY. Ada Ventures Bristol, 17 Berkeley Square, Bristol, BS8 1HB. Ada Partners LLP is a limited liability partnership registered in England and Wales under number OC423404, with its registered office at United House, 9 Pembridge Road, Notting Hill, London, W11 3JY. Ada Partners LLP is authorised and regulated by the Financial Conduct Authority with firm reference number 814738.

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